PPC Team Lead Skills Test

Test your knowledge of PPC advertising strategy, execution, optimization, and leadership skills.

Duration

2 hours

Total Points

100 points

Passing Score

80%

Time Remaining: 2:00:00

Section 1: Foundational Knowledge

20 points

Choose the best answer for each question. Each question is worth 4 points.

1. What is the primary factor influencing Quality Score in Google Ads?

2. Which bidding strategy is most appropriate for a campaign focused on maximizing conversions within a specific budget?

3. What is the purpose of negative keywords in a PPC campaign?

4. Which metric best indicates the effectiveness of an ad's messaging in Google Ads?

5. What is a key difference between Google Ads and Microsoft Advertising?

Section 2: Campaign Strategy and Planning

25 points

Provide detailed written responses. Each question is worth 12.5 points.

1. Scenario: You are tasked with launching a PPC campaign for a local e-commerce store selling fitness equipment. The goal is to drive online sales with a monthly budget of $10,000. Outline your approach, including:

  • Campaign structure (e.g., campaign types, ad groups)
  • Keyword research and match type strategy
  • Audience targeting recommendations
  • How you would allocate the budget

2. A client wants to advertise a new SaaS product targeting small businesses. They have a limited budget and want to maximize leads. Describe your recommended PPC strategy, including:

  • Platform(s) you would use (e.g., Google Ads, Microsoft Advertising, LinkedIn Ads)
  • Key campaign settings (e.g., bidding strategy, ad extensions)
  • How you would measure success

Section 3: Optimization and Troubleshooting

25 points

Provide detailed written responses. Each question is worth 12.5 points.

1. Scenario: A campaign has been running for 30 days, but the Cost Per Conversion is 50% higher than the target, and the CTR is below 1%. Diagnose potential issues and propose a step-by-step optimization plan, including:

  • Possible reasons for poor performance
  • Specific actions to improve CTR and reduce Cost Per Conversion
  • How you would prioritize your optimizations

2. Scenario: A client notices that their ads are not showing for certain high-value keywords, despite having competitive bids. Explain potential reasons for this issue and outline how you would troubleshoot and resolve it.

Section 4: Analytics and Reporting

15 points

Provide detailed written responses. Each question is worth 7.5 points.

1. You are presenting a monthly PPC report to a client. Which key metrics would you include, and how would you explain their significance to a non-technical client?

2. Scenario: A campaign's data shows a high Conversion Rate but a low ROAS. What might be causing this, and how would you adjust the campaign to improve ROAS?

Section 5: Leadership and Team Management

15 points

Provide detailed written responses. Each question is worth 7.5 points.

1. As a PPC Team Lead, how would you train a junior team member to improve their campaign management skills? Provide a specific example of a training activity or process.

2. Scenario: A client is unhappy with their campaign performance and threatens to leave the agency. How would you handle the situation to retain the client and rebuild trust?

Test Results

Your Score: 0/100 (0%)

Detailed Results:

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