Why 2026 Will Define Which Marketing Agencies Survive the Answer Engine Optimization (AEO) Revolution
Gartner’s February 2024 prediction seemed bold. Traditional search engine volume would drop 25% by 2026, they claimed, as AI chatbots captured market share. Many agencies dismissed it as an exaggeration. They shouldn’t have. What’s changed isn’t just technology; it’s client expectations. Buyers now ask why their brand doesn’t show up in AI answers, not just