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Gartner’s February 2024 prediction seemed bold. Traditional search engine volume would drop 25% by 2026, they claimed, as AI chatbots captured market share. Many agencies dismissed it as an exaggeration. They shouldn’t have. What’s changed isn’t just technology; it’s client expectations. Buyers now ask why their brand doesn’t show up in AI answers, not just […]
The search landscape shifted under our feet in 2024. AI-powered answer engines are fundamentally changing how consumers find information, and traditional SEO strategies no longer deliver complete visibility. Call out section:Click-through to traditional results is slashed in half by Google’s AI Overviews, from 15% on sites without summaries to 8% when an AI summary is
What Is White Label AEO and Why Marketing Agencies Need It Now (Not Later) Read More »
The search landscape transformed between 2023 and 2025. AI-powered answer engines like ChatGPT, Perplexity, Claude, and Google Gemini now handle billions of informational queries that previously went to traditional search engines. This shift creates an entirely new optimization discipline: Answer Engine Optimization (AEO). Marketing agencies face a strategic decision: Continue optimizing clients only for traditional
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